HeadBox 3D technology allows you to shine a light on all the benefits your venue can bring to corporate guests.
HeadBox 3D tours have always been a brilliant sales and marketing tool for venues but over the last year they have become vital as venues closed across the industry and site visits were no longer possible.
The shift to virtual over the last year has meant event bookers are now more reliant on digital methods of finding and booking event spaces.
So, as the industry begins to open back up and we adjust to the new normal, here are six reasons why a 3D tour of your venue should be top of your agenda.
Enquiries and conversion
HeadBox 3D uses Dolls House 3D technology to showcase your event space to bookers. Not only does HeadBox 3D drive up to 48% more digital engagement and increase your number of conversions by 7% but it will also save time and money for you and the booker, making it an invaluable sales and marketing tool.
Market your venue to global businesses
Large corporates in all industries are likely to book events internationally or to run departments from a global head office. One of HeadBox’s largest corporate clients, a global media agency operating in over 120 countries, spends a total of £3m across their annual events calendar. Marketing your venue to businesses like this unlocks potential bookings from any one of their subsidiaries around the world, and repeat bookings when they have a positive experience.
“3D tours are particularly handy when dealing with clients from abroad who would not have a chance to do a site visit.”
Carlotta Albanese, Head of Sales and Marketing at D&D.
Stay ahead of the curve
Venue marketing is changing. A new generation is rising through the ranks of your corporate clients and in the ranks of your competitors. That means you need to stay ahead of the curve to survive. Customers want instantly available information, accessible on mobile devices, and highly optimised so that they can find what they need with little effort.
3D technology unlocks venue marketing in a seamless, always-on, technically impressive way across any device. Whether your millennial customer favours desktop, tablet, mobile or even a VR headset, 3D technology is the most immersive way to present your offering.
Save time and money
Potential customers need to see your venue before they book it, that’s a fact. Without first seeing your venue, how does the customer really know that it is what they are looking for? With a sales strategy that is heavily reliant on site viewings, you are almost definitely wasting time, money, and resources on clients who will never book your venue.
With 3D technology, potential clients can explore your entire venue online before they ever make an enquiry. With HeadBox 3D, you can embed all the added information that customers might request, such as brochures, menus, videos, floor plans and policies.
That means you receive fewer enquiries that you can’t service, and you can be confident that customers who do book a site viewing are really interested in booking it.
“Our 3D virtual tour allows potential customers to explore our venue quickly to find the most suitable space for their event. With additional information such as brochures and factsheets embedded in the model, we spend less time answering requests for information, as it’s instantly available for our customers.”
Group Digital Creative Manager at Exclusive Hotels.
Manage suppliers
3D models can also be used by suppliers to decide which areas of the event space work best for certain aspects, e.g. electricity points for AV, branding opportunities and floristry. This reduces the need for further site visits and allows the booker to visualise how everything will work within the venue. It’s also a brilliant tool for working out the flow of an event for optimum efficacy.
Consider sustainability
As the industry starts to open up, conversations around sustainability will be top of the agenda once again. HeadBox 3D models allow bookers to reduce their carbon footprint by cutting down on unnecessary travel to venues for physical site visits.
For more information on how a 3D tour work could work for your venue, get in contact below.
