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All articles filed in Event Technology

Event Technology21st December 2017

How Content Marketing Can Support Event Marketing Strategies

Why is having a content marketing strategy important?  In a previous post on HeadBox, we outlined how event marketing is the most effective marketing channel for companies looking to build their brand, generate revenue, and create and strengthen partnerships. However, a content marketing strategy can boost catapult your marketing efforts and bolster your efforts.  What…

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Event Technology17th October 2017

10 Reasons Why You Need an Event Marketing Strategy

As a marketer, you have no shortage of tools at your disposal. Digital ads, print ads, social media, content marketing and email marketing—the list goes on. However, a recent report indicates that one channel rules them all: live events or event marketing.  For the Event Marketing 2018: Benchmarks and Trends report, we surveyed over 430…

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Event Technology13th September 2017

8 Tips For Successful Experiential Marketing Campaigns

In today’s digitally cluttered world, event marketing has the power to cut through the noise and convey a clear message. It’s no surprise that brands continue to champion experiential marketing campaigns as a crucial tactic in their overall business strategy. Experiential initiatives are different from other channels. In addition to requiring a good event plan…

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Event Technology27th March 2017

Top 5 Event Industry Start-ups you Should Know About

As an event startup ourselves, we love seeing what else is going on in the industry. Our friends at Unicorn Events love an event industry success story and so this month’s blog is all about the startups and scale-ups leading the way in the industry. Anything a little bit quirky is order of the day!…

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Event Technology24th September 20168th October 2020

A Barista’s Diary: A Dinner in London

This week’s diary post is dedicated to a dinner one of our baristas and gastronome John, experienced when he was visiting London.

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Event Technology24th September 20168th October 2020

Barra Presents: The World’s Healthiest Smoothie?

Imagine the two most potent antioxidants. Now imagine drinking them in one sip. The first one, as we all know, is Matcha, but the second one 一 blueberry 一 needs no introduction.

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Event Technology21st March 2016

The Impact of the Collaborative & Sharing Economy on the Events Industry

A new way of looking at event space and venue hire in London. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer has no inventory. And Airbnb the world’s largest accommodation provider owns no real estate. Something interesting is happening”. We all saw…

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