All articles filed in Event Technology

Why is having a content marketing strategy important?  In a previous post on HeadBox, we outlined how event marketing is the most effective marketing channel for companies looking to build their brand, generate revenue, and create and strengthen partnerships. However, a content marketing strategy can boost catapult your marketing efforts and bolster your efforts.  What…

As a marketer, you have no shortage of tools at your disposal. Digital ads, print ads, social media, content marketing and email marketing—the list goes on. However, a recent report indicates that one channel rules them all: live events or event marketing.  For the Event Marketing 2018: Benchmarks and Trends report, we surveyed over 430…

In today’s digitally cluttered world, event marketing has the power to cut through the noise and convey a clear message. It’s no surprise that brands continue to champion experiential marketing campaigns as a crucial tactic in their overall business strategy. Experiential initiatives are different from other channels. In addition to requiring a good event plan…

As an event startup ourselves, we love seeing what else is going on in the industry. Our friends at Unicorn Events love an event industry success story and so this month’s blog is all about the startups and scale-ups leading the way in the industry. Anything a little bit quirky is order of the day!…