Planning and executing an event is like a balancing act – you have to make sure everyone is enjoying themselves while also being available to solve any on-the-moment crises. However, if you have a good planning strategy, things should go smoothly (eventually).
But today, we’re not here to talk about event planning and its many, many annoyances. We’re here to talk about event photography and how to make sure your guests receive the best photo experience.
After all, you want to make sure that your guests will continue to savor the success of the event long after it has ended. And the only way you can do this is through photography.
High-quality photographs serve as timeless mementoes for attendees while also acting as promotional material for future gatherings. So, it’s crucial that you choose the right professional photographer for the event.
But before you do that, here are a few key aspects to keep in mind.
Know Your Venue
The venue plays a crucial role when it comes to successful photo shoots at events. That’s because the venue sets the entire mood and context for your photographs. The layout, lighting conditions and aesthetic features will directly influence the composition and quality of the pictures taken.
For instance, a well-lit space is great for business-oriented events, while if you want to create a more intimate vibe, you’re better off with dim lighting. Additionally, venue elements like architecture, color schemes, decor or a beautiful outdoor view also serve as magnificent backdrops, enhancing the artistic value of photographs.
The good news is that some of the best photography studios in London are open for events. This way, you can have your event photoshoot in an actual photography studio! Overall, this is the ideal setting for perfect photos.
Know Your Audience
The importance of a professional photographer with experience in event photography can’t be overstated. However, before you think about selecting the studio that will cover your event, you need to make sure you know your audience’s preferences when it comes to photos.
Right now, there are five generations in the workplace: Traditionalists, Baby Boomers, Gen Xers, Millennials, and Gen Zers. However, when it comes to event participation (whether it’s a family or formal occasion), you’re most likely to see a mixture of Boomers, Gen X, and Millenials gathered in one place.
Of course, depending on the theme of the event, you may have more of a generation present. This is why it’s important to know who will be attending and where they fit in the great scheme of things when it comes to age and photography preferences.
Understand Generational Preferences in Photography
Each generation has its own distinct aesthetic and preferences when it comes to photography. For instance, Baby Boomers might prefer traditional posed shots with a higher emphasis on clarity, composition and traditional color grading.
Plus, they may lean towards printed photo albums and framed images as keepsakes. So, it may be a good idea to create a special photo book design that fits the theme of the event. You can find a wide range of photo book templates online as well, so don’t despair if nothing comes to mind.
Millennials, on the other hand, are more tech-savvy and social media-centric. They often appreciate candid shots that capture spontaneous moments of joy, laughter or camaraderie more than formal group photos.
To impress this generation, you need filters, creative angles, dramatic lighting and innovative editing techniques. Additionally, digital photo storage is the go-to for Millennials – think Instagram portfolios over dusty old photo albums. You can also send them digital photo albums using various templates.
In the middle of Baby Boomers and Millennials, you’ll find the Gen Xers. And their photo styles and preferences are also in the middle. This generation witnessed the transition from film to digital photography, so they can appreciate both forms and understand the charm of each.
Gen Xers might still enjoy well-composed, traditional portrait shots but are not strangers to candid moments either. While they value quality in their photos, they also appreciate spontaneity and capturing authentic feelings. Despite liking physical photo albums for nostalgic reasons, most Gen Xers have also adapted to digital storage methods due to their practicality.
Know Your Vision
The best event photographer will take into consideration all the aspects mentioned up until now, but they also must have a style that resonates with your vision for the event.
Every event is unique, and your vision as the organizer is what makes it so. Your vision is the guiding light that combines creativity and logistics to create a specific feel and message that will linger in the memory of attendees long after.
The vision starts with identifying what you want your guests to experience or achieve by attending, shaping it into themes, goals and outcomes. For instance, a corporate conference might aim to inspire attendees towards new innovation or motivate them to higher sales targets, while a wedding would seek to create an enchanting atmosphere of love and celebration.
This vision then gets translated into everything from venue choice, decor aesthetics, food menu, entertainment options or photography style. With a clear vision in mind, each decision becomes easier because it either fits within this outline or it doesn’t.
There you have it: in order to know which professional photographer will best translate your event into photos, you first need to know your vision of the occasion, the venue, and your audiences’ preferences in terms of photos. Once all these puzzle pieces are well-defined, you’ll be able to see the “bigger picture.”