In industries where there is no one-size-fits-all solution when it comes to cost and pricing, the lack of transparency can be incredibly frustrating for customers. As part of our 2020 Events Industry Disruptor Report, I looked into the ways AI can solve those problems by augmenting the decision-making abilities of businesses in order to recommend prices tailored…
Read More
Almost everywhere we look, artificial intelligence is causing a fundamental shift in the way people work. As AI begins to automate those mundane, repetitive tasks, employees’ focuses will transfer to what truly needs human judgement. As part of our 2020 Events Disruptor Report, I explored how these changes enable workers to become more empathetic, focusing…
Read More
Following our 4th Birthday party celebrations last month, we thought it would be the perfect opportunity to start looking at the year ahead with Gavin Spurling our CTO, to set out our big plans for year 5. The events industry isn’t short of problems that we could try to solve through human-kind event tech. It’s…
Read More
You have been tasked with booking your team’s Christmas party. You are given a budget of £1,500 and there are 25 people in the team. You visit an event marketplace that has thousands of venues, confident you can find the perfect Space for your event. After a quick search, you are faced with an unusual…
Read More
There was a time when attendees were asked to switch off their mobile devices during events. There was a time when event venues didn’t provide free WiFi and there was a time when it was necessary for you to make eye contact with the speaker on stage. It is exciting to see how fast things…
Read More
Let Six Storeys on Soho effortlessly take your next daytime meeting from business to pleasure. Finding the perfect venue for a daytime meeting or team away day in the capital is no easy task. You shouldn’t have to settle for a Space that simply ticks the right boxes. Having enough room to facilitate all your…
Read More
HeadBox 3D technology allows you to shine a light on all the benefits your venue can bring to corporate Guests. It’s important that you ensure you are not only marketing your venue to the right people, but also in the most effective way. You need to be sure that as well as increasing the number…
Read More
Why is having a content marketing strategy important? In a previous post on HeadBox, we outlined how event marketing is the most effective marketing channel for companies looking to build their brand, generate revenue, and create and strengthen partnerships. However, a content marketing strategy can boost catapult your marketing efforts and bolster your efforts. What…
Read More
In today’s digitally cluttered world, event marketing has the power to cut through the noise and convey a clear message. It’s no surprise that brands continue to champion experiential marketing campaigns as a crucial tactic in their overall business strategy. Experiential initiatives are different from other channels. In addition to requiring a good event plan…
Read More