There was a time when attendees were asked to switch off their mobile devices during events. There was a time when event venues didn’t provide free WiFi and there was a time when it was necessary for you to make eye contact with the speaker on stage. It is exciting to see how fast things have changed.
Now, events are different. From amazing event technology to a new focus on personalised event venues and the work/life balance of attendees, the future of event technology looks bright.
With the quick succession of technological trends today, it is not enough to consider just a few years ahead; rather, event planners in London should focus on innovations coming in several years time.
They must be organised, creative, and thorough, and be able to add more value for their clients. Since events take many weeks to plan, event organisers must live in the future as they anticipate the expectations of the audience. This is why it is important for any event agency to begin implementing these trends today.
Making use of data
Make use of demographic data from past events, and if possible, post events as well, to determine how your event can evolve. Instead of focusing your time on new tools, tricks, and resources in an attempt to stay trendy, ensure you make use of the right data that will tell you exactly where to focus your time and money.
Whatever the event, attendee satisfaction should be the measure of success and the focal point when looking to improve the experience. Attendee feedback allows event planners to measure success in a number of ways, including creating personalised experiences for attendees, making real-time adjustments to increase engagement and controlling crowd flow.
Future venues to boost event innovation
We are already noticing the surge in demand for meeting rooms with state-of-the-art technology. Creating interactive, memorable experiences at events held in environments exceeding the normal standard will create better engagement among attendees.
Looking ahead, unconventional venues will spark interest and create lasting memories. Making an effort to transform a venue into something unexpected will set the foundation for innovation and add value to your event.
Focusing on sustainable practices is here to stay. In this day and age, audiences are looking for venues that are energy-efficient, make use of digital signage, have LEED certifications, innovative answers, and plenty of initiatives to reduce wastage during an event.
Event planners are thinking bigger when it comes to global reach. Technology such as live streaming has made it possible to connect with a wider audience than simply those in attendance, which will make event planners consider opening out events to people all over the world.
While live streaming has sometimes been treated as an afterthought, event organisers now value the remote engagement of the audience as well as those physically present.
Project management technology is constantly evolving, giving event organisers better tools to manage various collaborators and effectively share tasks across team members. In a similar vein, event management technology also makes it possible for event planners to gather all the data needed with regards to the event experience of attendees, by tracking attendance, common sponsor booths, and high engagement areas.
In summary, the ever-evolving influence of technology within the events industry is allowing event planners to adapt to new trends and the differing needs of attendees to provide a more engaging experience. It is expected that these trends will have a major influence within the global event industry in the coming years.
As audiences become more globally aware, their expectations for having engaging and personalised events will increase, and at the heart of those tailored event experiences will be technology.