We are delighted to reveal HeadBox’s new identity.

Four years ago this year HeadBox was born as an online marketplace for inspiring meeting, offsite and event spaces. Our tagline was “Sharing Inspiring Spaces” with a clear vision to “bring people and spaces together to make brilliant things happen, everywhere.” The concept was simple, we wanted to streamline the way that corporate and SME bookers discovered brilliant venues for their work-related events and provide them with a simple website where they could book and pay online. 
When we launched our marketplace at the end of 2015 with 1000 spaces across London we quickly turned our attention to driving demand to the platform. As with any new startup, we were very focused on our core target audience and started exploring all of the channels available to us to promote our brand new site. As we started to attract our first customers, we realised that headbox.com was solving problems for those corporate bookers who had previously had to endure the prolonged, inefficient and time-consuming venue booking process.
But something else began to happen. As we started attracting multiple bookers from the same organisation, we uncovered a wide range of problems with venue finding and event planning that happens at a company-wide level. The lack of standardised contracts, onboarding multiple suppliers for one event, a lack of data centralisation and control across the MICE budgets, totalling millions of pounds in many instances, is to name just a few. And so, HeadBox Business was born, our Strategic Meetings Management proposition enabling whole companies to manage, control and streamline their entire meeting and event spend. 

Our Host community was growing significantly year-on-year during this period and we began to start understanding the problems faced by sales and marketing teams who run the venues our corporate clients were booking. Frustrated by the traditional methods of marketing provided by agencies and other venue finding platforms, we started to take inspiration from other industries like travel and property to see how we could leverage technology to help drive revenue for our Hosts. Now, our HeadBox for Hosts proposition covers our ecosystem of software and advertising driven products including HeadBox 3D, our 360 virtual venue tours.

 By 2018, we had outgrown our initial brand positioning that was defined solely by our single marketplace product. Now with a wider value proposition delivering technology-led solutions for our three core customers, namely bookers, businesses and venues this seemed limiting and was no longer a true reflection of what we are doing and where we are going as a business. We see ourselves much more as an “event tech” brand that will continue to solve problems for our customers through what we have called “human-kind event tech” so we need to have a brand identity that supports this positioning more accurately.

We also wanted this new identity to reflect our company values and behaviours. So in Q4 last year, we started a very exciting project and began to explore how the evolution of our proposition could impact how our brand looks, feels and sounds whilst incorporating our four key company values.
Following months of hard work, I’m thrilled to share our new brand DNA. 
Our mission is to reinvent the global events industry through technology.
Our purpose is to bring people and spaces together to make brilliant things happen, everywhere.
Our job is to unlock brilliant events with human-kind event tech. 
Following an exciting rebrand reveal to our team and shareholders, we have completed phase one of the brand roll out with more exciting updates coming very soon to our products. So watch this space!

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